Agricultural Marketing

Course Overview

Agricultural Marketing

BAG304

Learn about marketing in agriculture.

Course Overview
Marketing is an essential part of agriculture and the skills of marketing are often not taken seriously by people in the agricultural fields. This course will hand you the knowledge you need to make informed marketing decisions to make sure your agricultural business is still in business and runs smoothly. At the completion of this course you will become comfortable with topics such as: market research, management of your marketing, promotions, handling produce, packaging, distribution and customer relations.

 

Subjects
There are 8 lessons and assessments to complete in this course:

Lesson 1: Agricultural Marketing Concepts

Lesson 2: Farm Marketing Objectives and Strategies

Lesson 3: Target Marketing

Lesson 4: Handling Produce

Lesson 5: Customer Relations

Lesson 6: Market Research

Lesson 7: Promotions

Lesson 8: Managing Marketing

 

Entry requirements
There are no general entry requirements for this course, just your drive, motivation, and passion for the industry. You may enrol into this course at any time and begin studying shortly after enrolment.

Duration study load
We allow up to 12 months to complete this course, although your actual completion time may be less depending on prior experience and the time you commit to your study. Approx 100 hours.

Payment Options
GROW Training Group offers a range of payment plans to suit any budget.

Course fees include course delivery and assessment, study materials and dedicated student support services.

Qualification
On completion of this course, a Statement of Attainment in Agricultural Marketing

will be issued.