Marketing Foundations

Course Overview

Marketing Foundations

VBS109

Learn about the foundations of marketing with this course. 

Course Overview

During this course, you will learn the foundations of marketing and make yourself stand out to employers. You will learn things such as, attracting customers, persuading them to buy, selling and keeping customers satisfied. Learning about marketing will help your business flourish and grow as it will allow your clientele and customer base to expand. Marketing knowledge is in high demand and will be beneficial to you if you are interested in doing the best for your business.

 

Subjects
There are 10 lessons and assessments to complete in this course:

Lesson 1: Marketing and the Business

Lesson 2: Scope of Marketing Understanding basic economics (eg. supply & demand)

Lesson 3: Target Marketing

Lesson 4: The Marketing Mix and Managing the Marketing Effort

Lesson 5: Product Presentation and Packaging

Lesson 6: Promotion Communication skills

Lesson 7: Product Pricing and Distribution Pricing

Lesson 8: Customer Service Methods of assessing customer satisfaction

Lesson 9: Market Research

Lesson 10: Organisations

 

Entry requirements
There are no general entry requirements for this course, just your drive, motivation, and passion for the industry. You may enrol into this course at any time and begin studying shortly after enrolment.

Duration study load
We allow up to 12 months to complete this course, although your actual completion time may be less depending on prior experience and the time you commit to your study. Approx 100 hours.

Payment Options
GROW Training Group offers a range of payment plans to suit any budget.

Course fees include course delivery and assessment, study materials and dedicated student support services.

Qualification
On completion of this course, a Statement of Attainment in Marketing Foundations will be issued.