Learn about marketing psychology with this e-book.
This e-book will give you ground knowledge of the psychology of marketing. You will be able to understand the reasoning behind the consumers decisions which will help you with decisions in marketing for your business. Whether you own a business or you are looking at pursuing a career in marketing, this course will give you the knowledge to start.
CHAPTER 1: WHAT IS MARKETING PSYCHOLOGY?
CHAPTER 2: WHO WE SELL TO – UNDERSTANDING THE CONSUMER
CHAPTER 3: PSYCHOLOGY OF CONSUMER BEHAVIOUR
CHAPTER 4: MARKET RESEARCH TECHNIQUES
CHAPTER 5: WHERE WE SELL
CHAPTER 6: ADVERTISING AND MARKETING- HOW WE SELL
About the Author:
John L. Mason Dip.Hort.Sc., Sup’n Cert., FIOH, FPLA, MAIH, MACHPER, MASA
John Mason has had over 35 years experience in the fields of Horticulture, Recreation, Education and Journalism. He has extensive experience both as a public servant, and as a small business owner. John has held positions ranging from Director of Parks and Recreation (City of Essendon) to magazine editor.
John is a well respected member of many professional associations, and author of over thirty five books and of over two thousand magazine articles. Even today, John continues to write books for various publishers including Simon and Shuster, and Landlinks Press (CSIRO Publishing).