Learn about modern marketing with this e-book.
This e-book will teach you about modern marketing and how to use it within your business or organisation. You will learn all the tactics of gaining more customers and increasing your sales. Whether you need new marketing ideas for your business or you are looking at pursuing a career in either business or marketing, this e-book will demonstrate the skills to help you become an expert in modern marketing and increase your sales.
Chapter 1: Dealing with the Modern World
Chapter 2: How to Get Noticed
Chapter 3: Changing in Retailing
Chapter 4: Using the Internet
Chapter 5: Using Social Media
Chapter 6: Writing that Works
Chapter 7: People who work in Marketing
Chapter 8: Marketing Terminology
About the Author:
John L. Mason Dip.Hort.Sc., Sup’n Cert., FIOH, FPLA, MAIH, MACHPER, MASA
John Mason has had over 35 years experience in the fields of Horticulture, Recreation, Education and Journalism. He has extensive experience both as a public servant, and as a small business owner. John has held positions ranging from Director of Parks and Recreation (City of Essendon) to magazine editor.
John is a well respected member of many professional associations, and author of over thirty five books and of over two thousand magazine articles. Even today, John continues to write books for various publishers including Simon and Shuster, and Landlinks Press (CSIRO Publishing).